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Media Making the Difference with UnLtd. Big Kahuna Surf Comp

With over 120 attendees, $55k raised and a number of big-name sponsors on the list, UnLtd.’s inaugural Big Kahuna Surf Competition was a huge success!

Brock Munro
1
mins read
September 18, 2024
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Media Making the Difference with UnLtd. Big Kahuna Surf Competition

With over 120 attendees, $55k raised and a number of big-name sponsors on the list, UnLtd.’s inaugural Big Kahuna Surf Competition was a huge success!

UnLtd. connects businesses across the media, marketing and creative industry with charities working with at-risk children and young people in Australia.  With financial and cultural influence, these businesses work together to create social change (and a bit of fun along the way!)

“The Big Kahuna epitomised everything that we love at UnLtd,” UnLtd CEO Chris Freel said.

Publift at The Big Kahuna surf charity event with UnLtd
Publift at The Big Kahuna surf charity event with UnLtd
Surfing at The Big Kahuna surf charity event with UnLtd
Publift at The Big Kahuna surf charity event with UnLtd
Doing some yoga at The Big Kahuna surf charity event with UnLtd
Publift at The Big Kahuna surf charity event with UnLtd
Publift staff at The Big Kahuna surf charity event with UnLtd
Group photo at The Big Kahuna surf charity event with UnLtd
Surfing at The Big Kahuna surf charity event with UnLtd
Enjoying icecream at The Big Kahuna surf charity event with UnLtd
Playing ball at The Big Kahuna surf charity event with UnLtd

‍

Surfing at The Big Kahuna surf charity event with UnLtd
The Big Kahuna surf charity event at the beach with UnLtd
Yoga at The Big Kahuna surf charity event with UnLtd
Yoga at The Big Kahuna surf charity event with UnLtd
Yoga at The Big Kahuna surf charity event with UnLtd
Catching waves at The Big Kahuna surf charity event with UnLtd
Sausage sizzle at The Big Kahuna surf charity event with UnLtd
The Big Kahuna surf charity event with UnLtd
Photos provided by UnLtd.

Facebook took home the trophy, but the event also had teams representing Domain, Impact, IPG, Mediabrands, OMD, PHD, Pubmatic, Quantcast, Spotify and The Trade Desk. The event was sponsored by ESPN, Impact and Publift. With these names on the roster and the whopping $55k raised, it is clear to see the impact of bringing a community together for good.

Publift held three yoga sessions in the grass overlooking the turquoise waters of Queenscliff beach while spectators cheered on their teams. Lead by the lovely Justyna Konopka, each session was full of enthusiastic participants looking to squeeze a little zen into their days.

In addition to a surf competition and yoga sessions, there was cider flowing, a vegan ice cream truck, a sand castle building contest and enough yellow UnLtd. hats going around to turn heads of all passersby.

Thanks to Jenni and Chris from the UnLtd. team for getting us involved and we look forward to putting a team together and (fingers crossed) bringing home the trophy next year! Watch out, Facebook!

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Written by
Brock Munro
Brock is the Head of Product & Yield at Publift. He has been a pioneer in the business since he began his adtech journey in 2016. From starting as an Account Manager to now leading the Yield Management team, direction of our Product, and being in the industry for close to a decade, Brock has been able to observe the evolution of adtech and hone a deep understanding of the ecosystem.
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